Promoting the Unpromoted

What does promoting the unpromoted mean? Telling the unknown tales that make up the essence of a thing. After all, we all know love is in the little things that you discover slowly. The qualities that are beyond what meets the eye.

That’s what heritage is: collective storytelling. And also how I got inspired to start our #promotetheunpromoted campaign. What I want to bring to you are the people keeping our traditions alive. Because our most beloved traditions not only represent us, but also give us comfort and joy.

Romanian cuisine 

The best Romanian food is very simple and unpretentious. Why is it so great then? Because of what’s beyond what meets the eye. The locally sourced fresh ingredients. The carefully guarded recipes, which are handed down through generations. The jams, sauces and herbs that provide just the right seasoning. 

The most enduring Romanian traditions, however, are of brandy and winemaking. Even though Romania isn’t associated with wine, we have an entire article to show that it should be. As for brandy, we’ve actually discovered a brandy that captures the spirit of Romania.  

Artistry

Something we do in our travels is to explore and highlight people’s relationship with the space and communities they live in. That’s why I say that Romania is a place for travellers, not for tourists.  

Much like our cuisine, our traditional crafts capture our spirit. Weaving, spinning, carving, embroidering and pottery are still practiced in various regions of Romania. Particularly in rural areas, artisans continue to preserve and pass on their skills and knowledge to younger generations.

Throughout this summer, we gathered stories from the heart, guaranteed to make you fall in love with our local artisans. This campaign is first and foremost about them. Many of them are happy to teach you a thing or two about their trade, if you happen to visit their workshops.  

Timelessness 

It’s true, in Romania, time does stand still. 

Whether it’s the understated secluded beaches we have, or the fortified curches in our Saxon villages, there are quite a few places in Romania where falling into magic is quite easy. Riding out into the sunset without encountering another soul seems a bit out of this world, by today’s standards, but that’s exactly the type of experience you go through in these parts. 

These places are as close as we very rarely get to feeling what eternity is. All else becomes irrelevant, apart from the sensation of being present in the moment.

If you want to discover the essence of Romania, the special mix that makes this country what it is, you’ll find it in all of these apparently insignificant things and places. 

Get in touch and find out how significant they are.